Custom t-shirt design tool

The Client

Specializing in custom products, custom apparel and business forms for over 30 years, Norwest Graphics loves to convert the amazing designs their customers create into unique products.

SERVICES

  • Comprehensive Scoring
  • Conceptualization/Strategy
  • UI/UX
  • Custom LMS
  • Responsive Design

TECHNOLOGIES

Summary

Personalized apparel goes a long way in promoting a business, celebrating a special event, saying thank you in a unique way, launching a product/service or even as a show of support for a cause/organization. Norwest Graphics approached Galaxy Weblinks to get their slow and outdated website up to speed. Like any other competitive player in the industry, they wanted their website to be a one stop shop for people who are either not artistic or have trouble coming up with the perfect design. They wanted a solution that would truly reflect what they were most passionate about – connecting with their customers and supplying them with products that they love.


VISIT WEBSITE

The Challenge

Norwest Graphics are industry experts, but their website – a t-shirt design tool made in flash was not only slow and outdated but also lacked order tracking functionality and wasn’t mobile friendly. While they wanted their customers to be able to design and print t-shirts in 3 simples steps: select, design and order their printed t-shirts, the website clearly wasn’t serving its purpose.

The Solution

Having analyzed all the problems associated with flash, Galaxy Weblinks concluded that JQuery was the key to creating a sleek, responsive and faster loading website. An available open source library, skinnable Form Components UI and the option to add interactivity to web page elements and tags made the solution even more attractive.

We customized a third party script from the open source library, integrated existing data tables (order history, client info, payment processing) with the new script and also customized it to match the new trendy design of the website.

We further enhanced the functionality of the website by adding new features to the backend to make the overall experience more customer centric.

  • Social media integration: Ability to share the t-shirt design via social media/email
  • Process improvements: Edit/save design for reuse, name and number the t-shirts
  • Visual enhancements: View all/side/angle of the design, upload images for custom print
  • Order Management: Tracking and shipping details
  • Price calculator: Based on number of colors, size, quality of print image and design attributes like adding clipart, double side printing, etc. Standard shipping rates added.
  • Multiple Payment Gateway Integration: Makes it more convenient for the end user

We also designed an Admin Interface for Norwest Graphics, so that they could create a master reporting list that included sales reports, pending orders, summary list and analysis reports- based on gender, location, time of day, date/month, etc.

Galaxy Weblinks went the extra mile by offering hosting (management, server provider, regular maintenance and performance testing) and ORM (Online Reputation Management) services and optimized the new website for search engines like Google and Bing.

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