Highlights Client Meural (a Netgear Product) Available on | App Category Art and Design | Lifestyle Google Play Statistics 10k+ Downloads | 4.1/5 Rating | 373 Reviews Platform IoT (with Bluetooth enabled communication), Android, iOS iTunes Store Statistics 4.5/5 Rating | 2.5K+ Reviews Engagement App Enhancement & New Capability Development Technologies Brief Meural is a digital canvas or a digital display frame that people can use as part of their decor and update visuals based on their preference. The art or images are managed through a mobile app wherein the user can select images, put them in a sequence, add transitions and sync it with the display unit. The Challenge Meural approached Galaxy with an aim of upgrading their existing application for Android and iOS platforms with greater emphasis on enhancing the overall user experience. Additionally they wished to add new features which would allow them to monetize the app and provide value added benefits to their customers. Limitations of Meural’s Existing Mobile Application Average user experience Lack of monetization (Eg. Subscriptions) Scope of improvement in the code architecture Limited editing options for images uploaded by the user Proposed Solution Based on the requirements shared by Meural, Galaxy’s team proposed a strategic approach to enhancing the digital canvas application. We started with an in-depth audit of the application to understand the scope of improvement for the UI/UX components. Key Deliverable Android Application iOS Application Maintenance and Support Establishing sync with backend console / dashboard (maintained by client separately) Ensuring real time sync with Meural Digital Canvas (device) Development Stages 1 Application Audit 2 New UI Designs for Android & iOS 3 Android App Development 4 iOS App Development 5 Integration with Backend Console 6 QA & Testing 7 UAT & Deployment 8 Final Review with Stakeholders 9 Publishing the Application Key Feature Enhancements Image editing Users can upload their own images and edit it using basic image editing options. The changes are updated directly in the original image. From a user interface perspective, the usability of this feature was similar to the ones that are available in popular social platforms. The application allows quality reduction or re-sizing of images to make it compatible with the connected display unit. Video upload and management We enhanced the video upload and management feature within the app where users can now upload videos (with a maximum duration of 30 seconds) and use it as part of the carousel sequence. Carousel sequence and transition animation The team enhanced the carousel sequencing and transition feature where users could now add a combination of customized photos, NFTs, artwork, and videos. The app also provides common transition animations that can be configured as per the user’s preferences. New Feature Development Subscription & Monetization This was a key feature that was required by Meural to introduce monetization in their mobile app. While the app is free to use, in order to create transitions and connect to the Display Canvas, users have to sign up. The subscription model allows users to get varying levels of access to premium assets including NFTs from famous artists, celebrated artwork, and more. Through our system, Meural is able to delegate different access and visibility based on the particular subscription plan. NFT Purchases and Art Management This feature was coupled with the subscription & monetization capabilities where users are able to get access to NFT artwork. Not only can they purchase these artwork legally through verified channels, but also use them directly in the app and project them on the display canvas. We have ensured that the artwork is used only in the application with restrictions on public visibility or sharing to prevent intellectual property infringement. Delivery & Deployment Following approval from our Quality Assurance team, Galaxy conducted a review with the internal stakeholders and deployed the app on the respective stores. With the relaunch of the Meural app, our team monitored the performance very closely on both the platforms (Android and iOS) to ensure the best user experience and app performance. Value Creation & Impact of the Solution Commercial Impact With the introduction of the subscription feature, Meural is able to monetize their app and create a recurring revenue generation mechanism that adds to the company’s topline. With over 20k downloads (Android and iOS), this has turned out to be a successful product for Meural and Netgear. Impact on Brand Equity One of the primary concerns for Meural when they approached Galaxy was to enhance the overall user experience. With our intuitive designs and UX research, we were able to create a seamless interface that allowed users across age groups to interact with the app and personalize the art to showcase their lifestyle with Meural’s Digital Canvas. Moreover, the enhanced user experience led to a significant increase in the app’s ratings on Google Play Store and Apple iTunes. The ratings have been consistently placed above 4/5 which gives credibility to the user experience that our team was able to deliver. Platform for Future Innovation During the entire development process, especially the code architecture revamp, our team ensured the creation of a solution that is sustainable and also supports future developments. With the release of Meural II and other possible device updates, the users can continue updating their artwork with our application. Meural now has the technical support to innovate and bring more value added features to their application without worrying about app performance, stability, or support.
