Every business owner wants to increase traffic on their ecommerce website. Because more traffic translates to greater conversions. However, getting more traffic is not as easy as just saying that you need more traffic. It’s crucial for growth and survival when you’re starting and it’s essential to sustain when you’re mainstream. In this blog, we’ll discover 5 high-impact ways to drive consistent traffic to your business. 1. Paid Social Media Ad Campaigns The world is on Social media and there is no better way to reach your potential customers than social media platforms. On average people spend 5 hours/day on social media of their preference. With the help of paid social media ads, you can deliver highly targeted ads to the customers who are most likely to convert. Facebook ads Tactic type: Short-term Effort: Low Impact: High FB’s robust advertising platform lets you target users based on their interests, behavior, location, and more. Instagram ads Tactic type: Short-term Effort: Low Impact: High Instagram has more than one billion active users worldwide, with 90% of accounts following a business according to Instagram. Pinterest ads Tactic type: Short-term Effort: Low Impact: High According to Pinterest, 72% of active users say they use it to find new brands and services, and, in another study, 90% of respondents said Pinterest gives them ideas about which products to purchase. Google Ads Tactic type: Short-term Effort: High Impact: Very High Google is different from others as it lets you advertise your products and services directly to people actively searching for them. 2. Engage and be a part of a community Engagement as a strategy is way more complex than it might look at first; like commenting on posts. To get people to visit your website you need to have an impact on them via a thoughtful dialogue, share and talk about things that drive emotion, and get people pumped. Get friends and family to share Tactic type: Short-term Effort: Medium Impact: Moderate It might not look as impactful at first but it’s essential to drive that initial momentum, traffic, awareness, and sales. Drive excitement with contests and giveaways Tactic type: Short-term Effort: High Impact: Very High Everybody likes freebies. Contests and giveaways are a great way to get more followers on Instagram, increase social media engagement, and drive traffic to your website. 3. Influencer marketing is well… Influential Influencer marketing is building relationships with influencers with a huge following and getting them to talk and promote your product or service. You need to ensure that if the influencer’s content and reach are relevant to your industry, otherwise it’s futile. Send free samples to Instagram influencers Tactic type: Short-term Effort: High Impact: Very High 4. Content Marketing is a necessity Content Marketing is one of the most organic and very reliable ways to get loyal visitors to your website. It typically includes the creation of interesting, informative, and engaging content. Blogs, podcasts, videos, guides, and ebooks are some of the popular mediums to engage your target customers with. Content marketing is also considered a best practice as far as search engine rankings are concerned. You can use free tools like Google Keyword Planner and Keyword.io to identify relevant content that matches customer’s intent and be visible in front of a larger audience in the process. Write blogs to provide information or solve problems Tactic type: Long-term Effort: High Impact: Very High According to WordPress, the world’s largest blogging platform, each month 409 million people view more than 20 billion blog pages. If blogging is a part of your strategy, then you’d need WordPress experts to get the most of your potential traffic. We can help. 5. SEO will help amplify your visibility If your customers can’t find your store online then all the efforts will go in vain. When people search for your products your store should be amongst the top results to appear. A solid SEO strategy and consistent efforts to apply that strategy will ensure that you appear in those top searches. SEO or Search Engine Optimization tweaks your website to increase its chances of ranking highly in search results for relevant keywords. Write titles that match search intent Tactic type: Long-term Effort: Low Impact: High Google explains, “Titles are critical to giving users a quick insight into the content of a result and why it’s relevant to their query. It’s often the primary piece of information used to decide which result to click on, so it’s important to use high-quality titles on your web pages.” Pro-tips for efficient SEO: Create unique titles for each page. Keep page titles to less than 55 characters. Keep writing style consistent with the use of title or sentence case across all your pages. Include your target keyword. Ensure you match the search intent of the query. All the tactics we’ve covered in this blog are tried and proven to be very effective. Moreover, the tactics will help you optimize your website for conversions and increase high-quality traffic. An increase in high-quality traffic could mean more customers and more sales; which is our ultimate goal. About Galaxy Our team at Galaxy prides itself in designing some of the best Ecommerce solutions for businesses globally. Contact Us right away for a free consultation!