AI Platform UX Redesign for Smarter Government Contracting
Client
Procurement Sciences
Industry
AI‑Powered Government Contracting
Location
USA
Project Duration
November 2024 – February 2025
Technology Environment
Brief
Galaxy collaborated with Procurement Sciences (PSci) to transform their outdated website into a modern, intuitive, and user-centric digital experience. The project emphasized improved design consistency, engaging content presentation, and scalability for future growth while aligning with PSci’s strategic business vision.
The Challenge
Outdated Visuals and UX: The existing website suffered from a dated look and feel, with minimal visual appeal and an interface that did not adhere to modern user experience best practices. Navigation patterns were unintuitive, resulting in friction during user interactions.
Poor Information Architecture: The site’s content was densely packed and poorly organized, lacking a clear hierarchy. This made it difficult for users to scan, locate, and comprehend critical information quickly, especially on pages with multiple sections or long-form content.
Limited User-Friendliness: The site’s navigation patterns were unintuitive, and the overall experience lacked user-centric design principles. This resulted in a disjointed journey for visitors trying to explore PSci’s offerings or access relevant content.
Lack of Design Consistency: A unified design system or component library was not in place. UI elements, such as buttons, icons, and typography, were inconsistently applied across the site, resulting in diminished visual coherence and brand trust.
Inconsistent Imagery and Visuals: The site’s visuals were not aligned with any defined brand style or guidelines. Image choices varied in tone, quality, and style, leading to a fragmented visual identity.
Multi-Device Optimization Gaps: While the site was technically responsive, the actual user experience varied significantly across devices. Elements were misaligned, text was difficult to read on smaller screens, and visual assets were not optimized for mobile or tablet viewing.
Proposed Solution
Strategy Grounded in Stakeholder Vision: Galaxy began by thoroughly analyzing PSci’s vision document, business goals, and stakeholder expectations. This ensured that the redesign strategy was aligned with business priorities and user needs from the outset.
Foundational Design System Creation: Built a comprehensive design system from scratch, including a brand style guide with defined typography, color schemes, and UI standards. This system served as the single source of truth for all design components, ensuring consistency across the entire website.
Scalable UI Component Library: A modular library of reusable UI components, such as buttons, cards, icons, navigation elements, and dropdowns, was developed to support scalability and streamline both the design and future development workflows.
Responsive and Brand-Aligned Visual Execution: Using Canva-based visual references, we translated PSci’s intended look and feel into high-fidelity UI designs. Custom illustrations were created to align with the brand identity, while responsive design principles were applied to ensure optimal user experience across desktop, tablet, and mobile devices.
Key Deliverables
Key Feature Enhancements
Automated Proposals
Effortlessly create tailored proposals with the AI tool, ensuring consistency, speed, and a competitive edge.
Opportunity Matching
AI-driven matching finds the best government contracts as per one’s need, increasing the likelihood of success.
Color Team Reviews
Boost proposal quality with AI-powered reviews that provide actionable feedback for top-tier results.
Bid/No-Bid
Enabling data-driven decisions with an AI tool that evaluates key factors to guide the bidding strategy.
Other Features
Introduced and streamlined the workflow of numerous important key features such as AI Chat, Draft, Review, Bid Search, etc.
Delivery and Deployment
Collaborative Requirements and Visual Alignment: The project kicked off with a comprehensive define phase, where Galaxy reviewed PSci’s understanding document, gathered stakeholder inputs, and analyzed initial Canva mockups. This helped align visual direction and brand tone early in the process.
Structured Design Rollout in Phases: The design work was delivered in two structured phases. Phase 1 focused on high-priority core pages such as the Homepage, Platform Overview, and Blog templates. In contrast, Phase 2 expanded the experience with deeper content, including Case Studies, Solutions, and Navigation enhancements.
Design System and Asset Handoff: A robust brand style guide and design component library were delivered to ensure consistency and scalability. Custom illustrations and UI assets were packaged for development, making the handoff to the WordPress team efficient and well-documented.
Iterative Reviews and Development Support: Galaxy maintained an iterative design process involving regular reviews, collaborative feedback loops, and stakeholder validations. Even post-design, we continued supporting the WordPress development team to preserve design fidelity through final deployment.
Value Creation and Impact of Our Solution
Commercial Impact
The redesigned website significantly improved user engagement by offering intuitive navigation, clearer content flow, and optimized layouts. These enhancements enabled PSci to better communicate its offerings, resulting in increased visitor retention and higher-quality lead generation.
Impact on Brand Equity
The modern visual design, cohesive branding, and custom illustrations elevated PSci’s digital presence, reinforcing their credibility as a forward-thinking leader in the procurement and AI space. The consistent visual identity across all pages strengthened brand recognition and user trust.
Impact on Team Productivity
By introducing a comprehensive design system and reusable component library, the redesign streamlined internal workflows for marketing and development teams. This consistency eliminated repetitive design decisions and reduced time-to-launch for new content and pages.
Platform for Future Innovation
The scalable design foundation now allows PSci to easily expand its website with new features, campaigns, and integrations. The responsive, component-based architecture supports agile updates and positions the platform for future enhancements without compromising user experience or design integrity.