Interactive Shopify App for Visualizing Art in Customer Homes
Client
ArtSugar
Category
E-commerce | Art & Decor | Shopify
Engagement
Custom Theme Development, Custom App Development, Shopify Store Setup
Technologies
Brief
ArtSugar, a unique e-commerce platform for buying and renting framed art prints, wanted to overcome the challenge of customers visualizing artwork in their own spaces. Galaxy Weblinks developed a custom Shopify theme and a unique app that allows customers to see how different sized prints would look on their walls with their existing furniture, enhancing the customer journey and driving sales.
The Challenge
ArtSugar’s primary challenge was the difficulty customers faced in visualizing how the artwork would look in their homes. This inability to “try before you buy” led to hesitation and ultimately impacted sales.
Proposed Solution
Galaxy Weblinks designed and developed a solution that included:
- A tailored Shopify theme to enhance the overall user experience and showcase ArtSugar’s unique offerings.
- A unique app to allow customers to visualize artwork in their own spaces by uploading photos of their walls and virtually placing different sized prints onto them.
- Assistance in setting up and optimizing the Shopify store for improved functionality and performance.
Key Deliverables
Key Feature Enhancements
Delivery and Deployment
The custom Shopify theme and visualization app were initially launched on the web platform, allowing for early user feedback and iterative improvements.
This was followed by the development and release of mobile app versions, extending the visualization experience to a wider audience.
The team is dedicated to ongoing maintenance and continuous upgrades of both the website and the app, ensuring optimal performance and security.
Galaxy Weblinks is actively exploring the integration of AI-driven capabilities, such as personalized art recommendations or style analysis, to further enhance the user experience.
Value Creation and Impact of the Solution
Commercial Impact
The visualization app, by empowering customers to confidently select artwork and size, is projected to increase ArtSugar’s sales conversion rate by 12% within the first six months.
By reducing purchase uncertainty, the app is expected to decrease return rates by 8%, leading to cost savings and improved customer satisfaction.
The “Drop a Hint” app, by facilitating social sharing and gift suggestions, is anticipated to expand ArtSugar’s customer base and drive a 5% increase in new customer acquisitions.
Impact on Brand Equity
The custom app positions ArtSugar as an innovative brand that prioritizes customer experience, differentiating it from competitors and enhancing brand perception.
The interactive and user-friendly nature of the platform strengthens brand engagement, creating a memorable experience for customers and fostering brand loyalty.
Platform for Future Innovation
The Shopify platform provides a scalable and flexible foundation for ArtSugar’s future growth, allowing for easy expansion of product lines, integration of augmented reality features, and adaptation to evolving e-commerce trends.
The modular design of the website and app enables seamless integration of new features and functionalities, such as personalized art recommendations or virtual gallery tours, as ArtSugar’s business needs evolve.
By leveraging Shopify’s analytics and customer data, ArtSugar can gain valuable insights into customer preferences and purchase behavior, enabling data-driven decisions to personalize marketing campaigns and optimize product offerings.