Social Media Marketing and Its Characteristics – Revised 2022

Table of Contents

  • What is social media?
  • What is social media marketing?
  • Why should businesses care about social media marketing?
  • Social media statistics.
  • Monthly Active Users on Popular Social Networks.
  • Social media marketing characteristics.
  • Conclusion.

What is social media?

Social media networks provide a place for people to share and discuss information. Text, music, video, photos, podcasts, and other multimedia communication elements are all part of social media. Social media platforms are a collection of unique and user-friendly websites.

What is social media marketing?

Social media marketing is the promotion of products and services using social media platforms such as Facebook, Twitter, and LinkedIn. It is a subset of digital marketing, which encompasses both online and offline marketing techniques.

Social media is vital for any company’s marketing strategy. This is because the people, the customers, are spending a good chunk of their time on social media. Go where your customers are – this is a simple marketing philosophy applied here.

Social media marketing is a complex strategy that involves a variety of different tactics and platforms. There is a lot more to it than simply posting on Facebook and Twitter. It involves finding the right audience, delivering the right message, and measuring results. Social media is a fast-paced environment in which the content is determined by the users rather than the company.

The aim of social media marketing is to reach a wider audience and to increase brand awareness and reputation. 

Why should businesses care about social media marketing?

People have made careers (some even fortunes) by posting the right content for the right people at the right time on the right platform. Using social media and other components of digital marketing, several startups and enterprises have built their entire consumer base.

Social media is where you know what is working for people and what is not. It has made it easier for businesses to identify and serve the preferences, tastes, and choices of their customers. Social media, allowing businesses to engage with their audience, has redefined business-customers relationships. Be it a complaint, compliment, or transaction, brands are just a tweet or hashtag away.


Earlier, businesses needed large budgets and large teams to create effective marketing campaigns and to connect with customers. Today, social media platforms allow small businesses to get their message out to a wide audience with minimal investment. This not only saves money but also allows businesses to build a loyal customer base.

Social media statistics.

Walking into 2022, let’s see where the social media landscape stands today. Keep in mind these social media statistics when planning your social media campaigns for this year!

  • There are 4.88 billion internet users on the planet. That is like 62% of the world’s population.
  • More than half of the world’s population (57.6% to be precise) uses social media every day, with an average daily usage of 2 hours and 27 minutes. 
  • Last year, the number of active social media users increased by 400 million. This increas of 9.9% took the total number of users to 4.55 billion.
  • 6 out of 10 people on earth have a social media account.
  • Around 45% of internet users search for products on social media.

Monthly active users on popular social networks.

Here’s a list of the top social networks of 2022, ranked according to the number of monthly active users (MAU):

  • Facebook – 2895 million
  • YouTube – 2291 million
  • WhatsApp – 2000 million
  • Instagram – 1393 million
  • Facebook Messenger – 1300 million
  • Telegram – 550 million
  • Snapchat – 538 million
  • Pinterest – 454 million
  • Twitter – 363 million
  • Reddit – 430 million
  • Quora – 300 million

There can be a separate blog dedicated only to such statistics. But for now, these numbers serve the purpose of explaining the relevance and importance of social media marketing. 

Social media marketing characteristics.

  • Participation

Social media encourages contributions and feedback from everyone. Social media includes the delivery of ideas at the time of online conversation. It tries to bridge the gap between companies and their audiences. People are enjoying this process of participation where they feel they have a voice, an impact.

  • Openness

What you do, what you say, everything is out there in the open. People are quick to call out any contradiction, foul play, or mistakes. Brands have to be honest, transparent, and authentic as negativity can destroy a brand’s online reputation.

  • Relationship building

Social media is a two-way communication channel, requiring participation from both brands and customers. It is a must for businesses to make good connections with their target audience. Online conversation through various social media tools happens in real-time with real people. Engaging to build relations can go a long way for businesses.

  • Reliability

You need to consistently show your online presence to come off as reliable. Effective social media marketers actively use target social platforms to get involved with new users and promote their offerings. They talk to their target audience regularly. Use social media as a means of trust-building.

  • Community building

Social media platforms are the right place to build communities quickly. This helps you communicate more effectively. Communities have common interests. These communities help you learn about your target audience. You can also support other communities that you think are good for your business.

  • Customer service

Customers must be taken care of. Social media networks are all about connecting with them and helping them understand how your service or product adds value to their lives. Social media is for providing value to customers, not just for blatant promotion.


Looking at the growth of social media as of 2022, it is a no-brainer that these modern communication platforms should be part of any brand’s primary marketing channels. Campaigns can help grow your business and brings more traffic to your site. Social media marketing is the best marketing strategy that allows you to promote your company and, at the same time, build relationships.

At Galaxy Weblinks, we offer social media marketing services. Our SMM experts create SEO-friendly profiles to improve your search engine ranking and social popularity. Talk to our experts now!


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