PPC is a quick way of getting immediate traffic on your website. You bid on keyword/s & the highest bidder will get top ranking when someone searches for that keyword. You pay only when someone clicks on your ad.

Starting a PPC campaign is easy but effective use of the funds to get max ROI requires research and analysis because there are several more factors that affect the visibility & positioning of your ad.

Phase 1 - Initiation
	Understand goals & objectives
	Research customers, competition & current online presence.
	Choose keyword/s
	Create ad/s
	Set conversion goals, demography, placement and other components of the campaign.
	Understand goals & objectives

Phase 2 - Optimization (after collecting data over 1 month)
	Find best performing keywords - analyze keywords which get clicks but no conversions, keywords with low average positions and many more factors and iterate by choosing new set of keywords
	Find best performing ad groups - analyze ads that generate lot of impressions by not clicks, that generate clicks but no conversions and iterate by creating new set of ads
	Find best combination of keywords & ads and iterate.PPC
Below are our 3 packages that we offer -

PPC	Silver	Gold	Diamond
Project Initialization
Account Setup & Consultation
Campaign Optimization
Keyword Research & Bid Management	300	500	1000
Competitive Analysis
Creative Ad Development
Ad Groups Creation	Upto 5	Upto 15	Upto 20
Ad copy creation	upto 3 ad copies per Ad Group	upto 5 ad copies per Ad Group	upto 6 ad copies per Ad Group
Conversion Tracking
Campaign Tweaking
PPC Platforms
Google
Yahoo Search Marketing	Optional
MSN Ad Center	Optional	Optional
Additional Features
Image/Display Ads	2	5	8
Landing Page Consultation	1	2	5
Website Optimizer
Click Fraud Support
Google Analytics Setup
Google Analytics Setup and Consultation	Basic	Advanced	Advanced
Reports
Monthly Report
ROI Analysis
Advanced Reports
Technical Support
Email Support
Geographical Targeting Advertising Strategy
Chat Support
Dedicated Campaign Manager
Phone Support