Share:
Myths
- You need to have a higher education to be a successful entrepreneur.
- You need to have letters behind your name to prove that you are smart.
- Who are you?
- What is the problem that you’re trying to solve?
- Document meetings (Use tools like Otter to transcribe if you’re bad at note taking)
- Figure out what to say and then communicate your message to the clients with consistency and confidence
TL;DR | Takeaways for The Road To Model Messaging
- We spend so much time mindlessly taking in content. Why not take that time and put it towards something meaningful to you. “If we spend 15 minutes a day reading on a topic that we want to get better on and take a few notes, then that knowledge compounds over time.” ~Michael Coogan
- It is easy to build a list of things you need to do for your business, but focusing on what to say is where things start to move forward. Uniting messaging across departments is key to building value for the customers.
- Unite your team under the same philosophies. This will give them a basis of how their language and messaging with clients should be.
- Outsourced partners are great for specializing projects, especially when there are spikes in business. This builds your network while not having to sacrifice the quality of your product.
- Build a framework that you can teach your team in order to build a StoryBrand. Clients look for companies that will guide them through the process.
- Career advice from Michael Coogan, life is fair because it is unfair to everybody. However, we have the opportunity to choose how we react to things and our attitude.
