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Social Media Manager & Podcast Producer

Position Summary:

We are seeking a dynamic and creative Social Media Manager and Podcast Producer with a demonstrated passion for podcasting. In this role, you’ll take the lead in developing and executing social media strategies to promote our company podcasts, engage listeners, and build strong online communities. Your expertise in social platforms, podcast marketing, and audience growth will help us maximize the reach and impact of our audio content.

Key Responsibilities:

Podcast Promotion and Distribution

  • Develop and implement comprehensive social media campaigns tailored for podcast promotion across various platforms (LinkedIn, Twitter, Instagram, Facebook, etc.).
  • Create engaging promotional assets like short audio teasers, visual clips, eye-catching graphics, and compelling captions.
  • Strategically schedule and share podcast episodes, ensuring optimal timing and visibility.
  • Collaborate with podcast hosts and guests to leverage their social networks for cross-promotion.

Audience Engagement & Community Building

  • Actively engage with listeners across social media, responding to comments, fostering discussions, and addressing feedback.
  • Run contests, polls, Q&As, and other interactive initiatives to increase listener engagement.
  • Develop and nurture online communities centered around our podcasts, encouraging conversation and brand loyalty.

Content Creation & Repurposing

  • Repurpose podcast content into micro-content formats like quotes, short videos, and blog posts for social media.
  • Create captivating social media posts that highlight key takeaways and insights from podcast episodes.
  • Partner with the content team to develop blog posts and other supporting content based on podcast themes.

Social Media Analytics & Reporting

  • Track key social media metrics related to podcast promotion, including reach, impressions, engagement, and follower growth.
  • Analyze data to identify trends, optimize campaigns, and measure the success of podcast promotion efforts.
  • Prepare regular reports with actionable insights and recommendations for improvement.

Podcast Growth Strategy

  • Stay updated on social media trends, best practices, and emerging platforms for podcast promotion.
  • Research and identify influencers, communities, and potential collaborations to expand podcast reach.
  • Experiment with innovative social media strategies to drive audience growth and engagement.


  • Bachelor’s degree in Marketing, Communications, or a related field or equivalent experience.
  • 4+ years of proven experience in social media management, with a strong focus on podcast promotion.
  • In-depth knowledge of major social media platforms and their algorithms.
  • Excellent copywriting and storytelling skills, with the ability to adapt content for different social channels.
  • Proficiency in social media analytics tools and reporting.
  • Strong understanding of podcasting landscape, audience behavior, and promotional tactics.

Desired Skills (Mandatory):

  • In-depth knowledge and experience with social media management tools (e.g., Hootsuite, Buffer, Sprout Social) for scheduling, monitoring, and reporting across multiple platforms.
  • Proficiency in podcast production platforms (e.g., Anchor, Podbean, Spotify for Podcasters) for creating, editing, and distributing content.
  • Familiarity with social media analytics tools (e.g., Google Analytics, Facebook Insights) to track engagement, reach, and effectiveness of social media campaigns.
  • Expertise in graphic design and video editing tools (e.g., Canva, Adobe Photoshop, Final Cut Pro) for creating visually appealing social media content and podcast visuals.
  • Strong understanding of SEO best practices for social media and podcast content to enhance visibility and engagement.

Desired Skills (Optional):

  • Paid social media advertising experience.
  • Community management experience.

Years of Experience : 4+ years

Location : Indore

Department : Marketing